About Us

Designed with you in mind, we want to enable women to live fashionable lives and move in style

throughout every aspect of their day.

OUR STORY

NOLI is a lifestyle brand of performance-ready, high-quality styles
designed to fuse fitness and fashion.

Family-owned and operated since 2015, NOLI launched as No Limit Fitness
to create empowering and versatile apparel for the modern woman.

Each garment is lovingly designed in-house by a majority female-led
and diverse team. From seam to stitch, our design team meticulously
crafts each silhoutte for unparalled fit and support.

By incorporating luxe fabrics and thoughtful details, every NOLI piece
makes you feel limitless.

CREDIT: BACKGRID USA

From going viral on Instagram to being spotted on celebrities like Jennifer Lopez,
Lucy Hale, Julianne Hough, Eva Longoria, Sofia Richie, Jenna Dewan,
Megan Fox, Alessandra Ambrosio and many more, NOLI consistently sets the
trends you love to double-tap on.

Today, our line has expanded from yoga wear to ready-to-wear, accessories
and more while maintaining a focus on quality and versatility.

With diversity and sustainability at the forefront of our growth, our mission
is to support your unique lifestyle with functional + flattering fashion made
to move in style.

VERSATILE.

HIGH-QUALITY.

FASHION-FORWARD.

From high-intensity workouts to boardrooms, each garment is uniquely
created for unparalleled fit, next-level feel and trend-setting design.

Our collections are inspired by the woman on the go who balances
movement, work and life with a touch of style.

NOLI is for every age, every lifestyle and every trend-setter.
We embrace your originality and all the qualities that make your life unique.
For every age, every lifestyle and every trend-setter:
NOLI is made to move with you.

SUSTAINABILITY

We aim to have 100% of our materials
biodegradable and to be carbon neutral by 2030.

All of our Liquid styles are made in the USA
with ethical wages and production practices.

We select high-end fabrics that are OEKO-TEX certified
and sustainability made.

Our excess fabric trims are re-purposed and reused
to make accessories and donations.

DIVERSITY

To represent the NOLI woman as many ways as possible,
we are dedicated to diversity and inclusivity.

Our goal is to expand our size range to XS-4XL for all styles by 2025.
We strive to use a diverse range of models, cast with equitable pay
and do not retouch skin or bodies in our photography.

Our hiring practices are merit-based and our current team includes
a diverse staff off many different ethnicities and backgrounds. We are
always looking to nurture our brand perspective by employing individuals
with a wide range of experiences to better connect with every NOLI lover.

GROWTH

We are constantly improving our collections and designs to
provide you style solutions for your busy life. By sourcing cutting-edge
fabrics and incorporating advanced manufacturing techniques,
each collection evolves to better suit your ever-changing needs.