Being able to match comfort with style isn’t something women have been able to do for very long. Workout gear used to consist of baggy sweats and old tee shirts. It was unheard of to wear these items anywhere but the gym. Additionally, most of us have sacrificed comfort for fashion. Insanely tight jeans, constricting tops, and sky-high heels have left us aching.
Comfort no longer sacrifices fashion. Fashion no longer sacrifices comfort. With the emergence of companies such as Noli Yoga, fashion and comfort become one. Dedication to style and movability drives Noli to create eco-friendly artistic clothing that takes you through your busy life.
The demand for fashion and comfort to co-exist has even created a new term in the fashion world - athleisure. The athleisure movement means “workout” clothes are not just for the gym anymore.
An article in the Huffington Post, claims that according to new data “Athleisure first secured its lead in the market in 2014, when sales of leggings and yoga pants surpassed those of denim, which fell by 6 percent in the U.S.." Women are taking their workout clothes beyond the gym. Workout clothes are being worn to lunch, happy hour, and to work. Women are demanding that the gap between comfort and style be bridged.
Embrace your fashion sense with colorful prints and creative designs without sacrificing comfort. After all, the rest of the world is.